Why, and precisely what is it, is Bollywood manipulating box office receipts through corporate bookings?
Bollywood is heavily investing in what the industry has rightly called a dangerous and risky practice: manipulating public perception to manipulate the box office. Or, as the internet refers to it haphazardly, self-buying and corporate reservations.
What kind of self-love is the best? Accomplished Hindi directors and performers may humbly suggest purchasing your own movie tickets. Bollywood's first half-year has been comparatively quiet, with no big releases to speak of and tentpole movies failing to take off. However, this hasn't stopped producers from trying to finance what the industry has rightly called a dangerous and hazardous practice: manipulating public perception to manipulate box office receipts rather than necessarily mounting well-executed, budget-conscious movies. or corporate bookings, as the internet affectionately refers to it.
See Also | Bhushan Kumar on exaggerated Bollywood box office receipts following the release of Animal: "Corporate bookings happen for all films"
After a dreary period following the COVID-19 pandemic last year, the Hindi film industry recovered, recording a historic
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