Here's all you need to know about the FSSAI's order to food businesses to remove deceptive claims of "100% fruit juice" from packaging.
"The nutritional composition and health advantages of reconstituted fruit juices varies greatly from those of freshly squeezed juices," explains Kanikka Malhotra, a consultant dietician and certified diabetic educator.
The Food Safety and Standards Authority of India (FSSAI) has ordered Food Business Operators (FBOs) to remove the claim of "100% fruit juice" from the labels and advertisements of their fruit juice products in an effort to ensure transparency and prevent misleading claims in the food industry.
"After conducting a comprehensive analysis, the Food Safety and Standards (Advertising and Claims) Regulations, 2018 do not allow for the making of a '100%' claim," the press release released on Saturday stated. Such claims are deceptive, especially when the fruit juice's main component is water and the main ingredient—for which the claim is made—is only present in trace amounts or when the fruit
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