Breaking News: Instagram Trials 5-Second Unskippable Ad Breaks Feature

Instagram Reportedly Testing 5-Second Unskippable Ad Breaks Feature

Reports suggest that Instagram is currently experimenting with a new feature that introduces 5-second unskippable ad breaks.

Instagram is reportedly testing short, unskippable ad breaks on its platform, according to a Reddit post.

Instagram Testing Ad Breaks Feature with Unskippable Ads

According to recent claims on Reddit, Instagram is testing a new feature called Ad Breaks, which introduces short but unskippable ads. The Meta-owned photo-sharing platform has not officially disclosed any details about the test, but users on various Reddit forums have reported its appearance. As per posts on the forum, this move has upset users, with many considering leaving the platform and migrating to alternative social media apps.

Ad Breaks Feature on Instagram

In the Instagram subreddit, user @notthatogwiththename mentioned the introduction of Ad Break, a feature that brings unskippable ads for select users. The post received numerous comments expressing surprise at its sudden appearance without prior information. "I came here to post this because there are no talks about it anywhere," commented one user.

This development has apparently disappointed many users of the social media platform. A user commented below the post, "Thought I've been taking crazy pills for two days because this is currently happening with me and I couldn't find any info anywhere other than your recent post. So thank you... and goodbye IG. I have no need for that."

Instagram Users Face Three to Five-Second Ads While Scrolling

According to a screenshot, users are now encountering three to five-second ads while scrolling on the app, preventing them from browsing during that time. A user mentioned attempting to provide feedback about this feature to Instagram but couldn't find any means to do so. There have been no mentions of Ad Breaks anywhere, as reported by users.

The introduction of Ad Breaks has prompted many users to contemplate leaving the platform and switching to alternative social media apps, as indicated by comments. One user expressed, "So far I simply close the app as soon as an ad break pops up and if this continues, I'll be unsubscribing."

User Complaints About Lack of Research on Ad Breaks

Another user expressed frustration over the company's apparent lack of research before implementing Ad Breaks, stating that it disrupts the user's flow.

Additions to Notes

Instagram has recently introduced new features to Notes, a feature enabling users to share their thoughts with friends. With Notes Prompts, users will now encounter questions and musings when they enter Notes, and they can respond to these prompts by posting their own notes.