Acerpure Brand Launches in India: Air Purifiers, Robotic Vacuum Cleaners, and More Unveiled

Acer has launched its Acerpure brand in India, introducing a range of products including air purifiers, robotic vacuum cleaners, and more.

Acer is entering the consumer electronics category with its new brand, Acerpure.

Acer introduced its sub-brand Acerpure in India on Thursday (May 16) at an event in Bengaluru. The lifestyle brand, already established in several Asian and European countries, is making its debut in the Indian market with a range of new products, including air purifiers, fans, cordless vacuum cleaners, robotic vacuum cleaners, and water purifiers. The newly launched Acerpure Air Purifiers feature LCD panels, while the robotic vacuum cleaners offer up to 5,000pA suction power and a 65dB noise level.

The Acerpure Air Purifiers start at Rs. 9,990 in India, while the Acerpure Cozy Air Circulator Fan starts at Rs. 7,490. These products are currently available for purchase on the Acer online store, Acer Exclusive stores, and other e-commerce platforms.

Pricing for Acerpure water purifiers, vacuum cleaners, and personal care products has not been announced yet, but they are expected to be available in the country in the coming months.

The Acerpure Air Purifiers series consists of four models — Acerpure Cool C1, Cool C2, Pro P2, and Pro P3. The first three models are 2-in-1 air circulator and purifier, while the Acerpure Pro P3 is a UVC air purifier. They feature LCD displays and multiple sensors to monitor air quality. The Acerpure Cool C1 and Cool C2 feature multi-directional swing with four timer modes. The Acerpure Pro P2 comes with a touch panel. The Acerpure Cool C1 and Pro P2 are equipped with 3-in-1 HEPA filters for air purification, while the Acerpure Cool C2 and Pro P3 feature 4-in-1 HEPA filters.

The vacuum cleaner lineup of Acerpure includes Acerpure Clean D1, Clean WD1, Clean R1, and Clean R2 models. The Acerpure Clean models are cordless vacuum cleaners with BLDC motors, a removable brush roll, and a detachable battery pack. The Acerpure Clean D1 boasts a 2,500mAh battery providing a run time of 60 minutes, while the Clean WD1 features a 3,000mAh battery offering up to 35 minutes of running time.

The Acerpure Clean R1 and Clean R2 offer automated cleaning with wet and dry mopping capabilities. The former provides a working time of 110 minutes, while the latter delivers 300 minutes of working time. Both models have a charging time of up to five hours and a noise level of 65dB. They can climb thresholds of up to 20mm. The Acerpure Clean R1 utilizes 4,000Pa suction power and a 3,200mAh battery capacity, while the Acerpure Clean R2 features 5,000Pa suction power and a 5200mAh battery capacity.

Acerpure's latest water purifier lineup includes Amrit Premium Pro, Amrit Elite, Amrit Supreme, and Acerpure Aqua models, offering storage capacities of up to 8.7 liters. Additionally, Acerpure has introduced Acerpure Cozy fans and personal grooming products, including a hair dryer and hair styler.

The launch of the Acerpure brand signifies Acer's entry into the consumer electronics sector in India. The brand plans to introduce refrigerators, air conditioners, washing machines, and other products to the Indian market in the near future. As part of the Make in India initiative, the company is partnering with Dixon Technologies to manufacture Acerpure products in its facilities.