Over 82% Indians Oppose GenAI Use in Poll Campaigns, Says Adobe Study
A recent Adobe study reveals that over 82% of Indians are against the use of Generative AI (GenAI) in political campaigns. In this video, we break down the findings of the study and discuss the reasons behind this widespread opposition.
Over 82% of Indians oppose the use of Generative AI in political campaigns, according to an Adobe study.
More than 82% of Indians believe that election candidates should be banned from using generative AI in their promotional campaigns, according to an Adobe study.
The 'Future of Trust' report by Adobe, unveiled on Monday, reveals that approximately 94% of Indians are in favor of collaboration between the government and technology firms to safeguard election integrity from the negative impacts of deep fakes and misinformation.
"One of the most urgent actions governments should prioritize to safeguard election integrity is to encourage a fresh approach to media literacy. It's crucial for individuals to grasp the risks associated with deep fakes and to be equipped with the knowledge of utilizing existing tools, such as content credentials, to prevent falling victim to deception," stated Andy Parsons, Senior Director of the Content Authenticity Initiative at Adobe.
"In addition, we must swiftly transition to a world where it becomes instinctive for responsible individuals to include content credentials with their work, and for consumers to be vigilant about recognizing content credentials when engaging with online content," Parsons emphasized.
The study, which surveyed more than 2,000 Indians regarding their encounters with online misinformation and concerns about the influence of generative AI, discovered that over 92% of respondents expressed the necessity for tools to authenticate the reliability of online content.
Furthermore, approximately 86% of Indians believed that misinformation and detrimental deepfakes would have repercussions on future elections.
A significant majority of Indians, approximately 93%, agreed on the importance of knowing whether the content they consume is created using AI. About 81% of participants admitted to harboring concerns that online content could be manipulated to spread misinformation. Moreover, nearly 94% advocated for integrating media literacy skills into the school curriculum to address issues related to AI-driven misinformation, particularly concerning children.
The report also highlighted the impact of misinformation on consumers' use of social media platforms, with 45% of Indians stating that they have either reduced or completely stopped using a specific social media platform due to the prevalence of misinformation on it.
Adobe partnered with research firm Advanis to collect responses from 2,056 Indian residents aged 18 and above. The data was gathered in March from an opt-in non-probability sample provider, as stated by the company.
What's Your Reaction?
