Apple Intelligence: Discover how Cupertino has adapted GenAI to suit its needs.
Apple has approached AI integration in a novel way by putting privacy and personalization first. Deeply ingrained in the latest OS versions, its "Apple Intelligence" improves the user experience across apps and Siri.
In retrospect, it may have been a very wise move for Apple to take its sweet time joining the AI bandwagon. Apple Intelligence, or Cupertino's version of AI, ties up many loose ends in the first on-device application of artificial intelligence by fully utilizing the "late mover advantage." According to the tech giant, Apple Intelligence is synonymous with Personal Intelligence, implying that its rendition of AI has a personal context layer that previous iterations of the technology have lacked.
The newest iterations of the operating systems for iPhone, iPad, and Mac are equipped with a feature known as "Apple Intelligence," which enables users to leverage GenAI support not only in apps but also in various OS components, such as Siri.
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